August 16, 2021

Benjamin Rivers Inc. is now BancyCo!

After nine full years designing and publishing video games as Benjamin Rivers Inc., we're announcing a big step forward — a complete company rebrand and name change!

Though the company has carried precisely one name (and one face) since we started, this operation has always been a husband-and-wife effort. We incorporated back in 2012 so we could launch our first game, Home, to a wider audience on Steam. Of course, at that time, we didn't know it was "our first game"; it was just something we created for fun. The thinking behind the oh-so-creative name of "Benjamin Rivers Inc." was that since we needed a company name, Ben could always use it for freelance design work he was doing at the time.

But then to our surprise, Home was a hit, and that blue, white and yellow logo has gone on to greet a lot of eyeballs in the ensuing years. (Ben's had people come to him at shows many times and say, "hey, you're that logo from that indie game!")

The previous logo for Benjamin Rivers Inc.
For too long has this one face reigned supreme

We've released two more commercial games (Alone With You and Worse Than Death) since then, and have published all three on a variety of platforms, both digitally and physically. We've been at awards shows and been featured on TV news and in media outlets worldwide. But even recently, we noticed some people thought because of the company name, maybe Ben was still just doing this for fun?

(I mean, it is fun, but you know.)

Couple that with our growing ambitions and the fact that we now work with super-talented partners for most of our games instead of just doing everything ourselves, we thought it was time for a reboot that truly reflected how far we've come.

New BancyCo logo; the inset text reads "Fine videogames; established 2012"
Ahhh, that's better

So say hello to the (gasp!) two bright faces now adorning our new company name — BancyCo!

"Bancy" is of course a portmanteau of "Ben" and "Nancy" (that's us), and that's how people have referred to us for a long time. Did you know we've been married for over two decades? If that doesn't warrant a celebrity couple name, I don't know what does.

"Co" represents two things:

  1. that only together does this company reach full power, and;
  2. that the great people we co-work with — in art, music, and development — supercharge that power in new and exciting ways

So there you have it! If you've been a fan of our work so far: thank you for sticking around. We genuinely hope the next nine years will be as exciting and videogame-release-packed as the last.

If you want to learn more about us, check out Our Story, follow our new Twitter account, and check us out on Instagram.

Meanwhile, we remain,
Ben & Nancy

Get our most important updates delivered right to your inbox.

Subscribe to the official BancyCo newsletter and join 2,200+ other members who are part of our game development journey.

Welcome to the newsletter! Please check your email to confirm your subscription.

ProTip: If you can't find it, look for emails sent from news@bancy.co
Oops! Something went wrong while submitting the form. Please check your entry and try again.

Our newsletter is governed by our Privacy Policy. We don't share your information, you can unsubscribe at any time hassle-free, and we will not spam you.

More Posts

Neo Harbor Rescue Squad launches Nov. 12!

Join the Squad Nov. 12 on PS5, PS4, and Steam!
Oct 14, 2024

Neo Harbor Rescue Squad demo out now!

Play the Neo Harbor Rescue Squad demo now on PS5 and Steam!
Aug 15, 2024

Announcing Neo Harbor Rescue Squad!

This paramedic action drama game mixes minigames and patient management.
Jul 9, 2024

BancyCo at GDC 2024

Our 11th year at GDC in San Francisco was satisfying and sun-soaked.
May 2, 2024
BancyCo
Instagram logo that links to Instagram account.Discord logo that links to Discord server.Twitter logo that links to Twitter account.YouTube logo that links to YouTube channel.

All content is © 2024 BancyCo (formerly known as Benjamin Rivers Inc.) unless otherwise stated.

Privacy Policy